As a business-to-business investment, matchmaking and networking event, the FAIR will help to build positive business relations;
To stimulate investment and trade in Africa
To facilitate information to new business starters about Africa – Africa business and trade, and Africa – Netherlands/EU trade and investment
To facilitate consultation and access to business knowledge and information, access to business opportunities, funding incentives within FMO, EZ, EVD, PSOM, etc.
To stimulate commercial approaches to international development cooperation in Africa, with businesses that help to fight poverty with profit, and as well as contribute to achieving Millennium Goals (MDGS) in African countries.

Business Sectors
- Energy, gas
- Access of renewable energy to the Poor
- Clean water & sanitation
- Education, Health
- Rehabilitation, reconstruction in post-war conflict countries and areas in Africa
- CDM business opportunities for Africa
“- Branding” Africa and African countries for successful global business (e,g. sports as Africa’s successful product).
- Agro-business / Micro Credits
- Tourism
- Investment and Trade
- Transport and Infrastructure
- Low cost ICTS/telecommunication technologies for local enterprises (mobile phones, computers, solar energies and bio-energies, etc.)
- CSR as social change agent for Africa.

Result
The business events at the FAIR – matchmaking, speed-dating, experts advice on business plans, networking, discussion forums, business stands, reception, will facilitate to achieve actual business joint ventures. The joint ventures will be followed up and evaluated